In the fast-paced world of digital marketing, ad networks play a crucial role in connecting advertisers with publishers to optimize revenue and ad performance. Whether you're a publisher looking to monetize your content or an advertiser aiming to maximize your reach, choosing the right ad network is essential.
This article provides a detailed guide to the 35 best ad networks available in 2024, covering their features, benefits, and best use cases.
What is an Ad Network?
An ad network is a platform that connects advertisers with publishers. These networks act as intermediaries, helping advertisers place their ads on various websites, apps, and digital platforms, while ensuring publishers earn revenue from their traffic.
Ad networks can be categorized into:
Display Ad Networks (e.g., Google AdSense, Media.net)
Native Ad Networks (e.g., Outbrain, Taboola)
Affiliate Ad Networks (e.g., Amazon Associates, CJ Affiliate)
Video Ad Networks (e.g., AdColony, Teads)
Programmatic Ad Networks (e.g., Google AdX, OpenX)
Top 35 Ad Networks for 2025
1. Google AdSense
Type: Display Ad Network
Best For: Small to medium publishers
Key Features:
- CPC (Cost Per Click) and CPM (Cost Per Mille) models
- Auto ads and responsive ad units
- High-quality ads from Google’s vast advertiser pool
2. Google AdX (Ad Exchange)
Type: Programmatic Ad Network
Best For: Large publishers with high traffic
Key Features:
- Real-time bidding for higher CPMs
- Requires a Google-certified partner or minimum traffic requirements
3. Media.net
Type: Contextual Ad Network
Best For: Content-heavy sites
Key Features:
- Yahoo & Bing-powered ads
- High eCPM (Effective Cost Per Mille) rates
- AI-driven ad placements
4. Ezoic
Type: AI-Powered Display Ad Network
Best For: Publishers looking to maximize revenue
Key Features:
- AI-based ad optimization
- Google AdSense partner
- Automatic ad placement testing
5. AdThrive
Type: Premium Ad Network
Best For: Lifestyle, food, and travel bloggers
Key Features:
- High RPMs (Revenue Per Mille)
- 75% revenue share to publishers
- Exclusive to sites with 100,000+ pageviews/month
6. Monumetric
Type: Managed Ad Network
Best For: Mid-sized publishers
Key Features:
- Multiple ad formats (display, video, native)
- $99 setup fee for sites under 80,000 pageviews/month
7. Raptive (Formerly AdThrive Competitor)
Type: Premium Publisher Network
Best For: High-traffic content sites
Key Features:
- High CPM and RPM rates
- Exclusive access to premium advertisers
8. Outbrain
Type: Native Ad Network
Best For: News and content-heavy sites
Key Features:
- High-quality sponsored content ads
- CPC and CPM models
9. Taboola
Type: Native Ad Network
Best For: Content publishers
Key Features:
- AI-driven recommendation engine
- Premium brand partnerships
10. Revcontent
Type: Native Ad Network
Best For: Bloggers and media publishers
Key Features:
- Higher payouts than Outbrain/Taboola
- Requires high-quality content
11. Amazon Associates
Type: Affiliate Ad Network
Best For: E-commerce and niche bloggers
Key Features:
- Commission-based revenue model
- Amazon’s trusted brand boosts conversions
12. CJ Affiliate (Commission Junction)
Type: Affiliate Ad Network
Best For: Bloggers, influencers, and businesses
Key Features:
- Thousands of advertisers
- Performance-based earnings
13. ShareASale
Type: Affiliate Ad Network
Best For: Small to large publishers
Key Features:
- Over 4,000 merchants
- Multiple commission structures
14. Adsterra
Type: Multi-format Ad Network
Best For: Medium-sized websites
Key Features:
- High CPM rates
- Supports pop-under, banner, and native ads
15. PropellerAds
Type: Pop-under and Push Ad Network
Best For: High-traffic websites
Key Features:
- High revenue potential
- Works well with gaming and streaming sites
16. Infolinks
Type: In-text Ad Network
Best For: Bloggers and content sites
Key Features:
- Non-intrusive ad formats
- High engagement rates
17. BuySellAds
Type: Direct Ad Marketplace
Best For: Tech and niche websites
Key Features:
- Direct advertising deals
- Premium brand partnerships
18. Sovrn (ex-VigLink)
Type: Programmatic & Affiliate Ad Network
Best For: Publishers with commerce-driven content
Key Features:
- Automated affiliate monetization
- High RPMs
19. MediaFem
Type: Female-focused Ad Network
Best For: Websites targeting female audiences
Key Features:
- High engagement rates
- Premium advertiser partnerships
20. AdCash
Type: Multi-format Ad Network
Best For: Global publishers
Key Features:
Supports banner, pop, and interstitial ads
21. Conversant (Performance-based ads)
22. Teads (Premium video ads)
23. AdColony (Mobile video ads)
24. Clicksor (Contextual advertising)
25. Epom (Ad exchange platform)
26. RichAds (Push notifications)
27. ExoClick (Adult-friendly ad network)
28. Bidgear (Native and display ads)
29. Mobidea (Affiliate-focused network)
30. HilltopAds (High CPM rates)
31. Bidvertiser (Direct ad marketplace)
32. MadAds Media (Premium ad placements)
33. SmartyAds (Programmatic ad solutions)
34. Clickadu (High-converting ads)
35. AdMaven (Full-screen ads and push notifications)
How to Choose the Best Ad Network?
Consider:
- Traffic Volume & Quality (High-quality content sites perform better)
- Ad Format Compatibility (Display, native, video, pop, push, etc.)
- Payout Methods & Thresholds (Some networks have high payout limits)
- Advertiser Demand & CPM Rates (Higher CPM = More earnings)
Final Thoughts
Choosing the right ad network depends on your goals. Google AdSense & AdX work best for general publishers, Media.net for contextual ads, and Outbrain/Taboola for native advertising. If you have a niche audience, consider affiliate or direct advertising networks for higher revenue.